Back to basics: a social media refresher.

The ever-changing social media algorithms make it hard to stay ahead of the game. So we put together a few back-to-basic reminders to keep steady on the course to successfully sharing your lovely work with your followers.

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Write compelling content.

It’s easy to forget to talk to your clients. Speak their language. Share a story about things that they’re interested in. Also, don’t forget to share YOU. Be relatable and set yourself apart. It’s important to educate existing and potential clients about what you’re going to offer them.

Be consistent with your story.

The best way to overcome the ever changing social media algorithms is to be consistent with your posting. Post every day. Ask questions in your posts. Engage in discussion when your clients respond. Let them know that there is a person on the other end of your posts.

Ensure that your content is discoverable.

Make sure that your social media accounts are connected. If Instagram is your wheelhouse, make sure that you’re posting to other sites directly from there. Allow your content to be shareable—you won’t regret letting your followers be evangelists of your brand.

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Use hashtags.

Hashtags are your friend. Get smart about them. Find hashtags that are consistent on the feeds that you love. We recommend that you put them in your first comment (so that they fall off of the post), but using them anywhere is better than not using them. Get creative with them.

Don’t sweat the numbers.

Do your very best not to worry about numbers. While numbers are important(-ish), social media really is a “quality over quantity” situation. Connect with fellow creatives and potential clients is way more important than having more followers than the next guy. Be consistent, true to your brand and deliberate with your efforts.

 

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