The Iris Blog

Your resource for industry tips, guest pieces,
best practices and feature information.

Three big client questions and how to stay ahead of them.

Three big client questions and how to stay ahead of them.

Nothing makes a business owner more anxious than having to deal with an angry—or frustrated—client. It’s a layer of stress on top of the million other tasks that need to be done daily that no one has time for. The good news is that most of the time, these situations...

A quick Q&A with Rachel Vanoven

A quick Q&A with Rachel Vanoven

What was the one biggest pain point in your business before using Iris? The biggest pain point was writing the same emails over and over and spending 30+ minutes for each client asking questions. I would often loose track of what stage each client was in through the...

How to leverage great location scouting for an epic session.

How to leverage great location scouting for an epic session.

“Where should we do the session?”  It’s the question you regularly get from your clients, and lately you’re feeling uninspired by your “go-to” spots. It’s easy to fall into a routine with your photo sessions, especially when what you’ve been doing works. However, if...

Double your growth with referrals.

Double your growth with referrals.

The math is simple: one referral from each client will double your business. Referrals are essential to any growing business, and there are three things we know for sure: Referrals are pre-qualified clients and are far more likely to meet your definition of “ideal”...

How to rock your wedding questionnaire.

How to rock your wedding questionnaire.

Questionnaires are one of the most important things you can do before a wedding day with your clients! Not only do they save you time, but you will head to that final meeting armed and prepared with everything you need to know to knock their socks off with your killer...