The Iris Blog

Your resource for industry tips, guest pieces,
best practices and feature information.

A few easy ways to avoid that busy summer burnout.

A few easy ways to avoid that busy summer burnout.

We’ve reached (one of many) peak busy times in the industry—summer is nuts and there’s just no getting around it. It’s an overwhelming time of year and it’s easy to feel stretched thin with shooting, editing, keeping up with social media, communication with clients...

Three big client questions and how to stay ahead of them.

Three big client questions and how to stay ahead of them.

Nothing makes a business owner more anxious than having to deal with an angry—or frustrated—client. It’s a layer of stress on top of the million other tasks that need to be done daily that no one has time for. The good news is that most of the time, these situations...