Keeping your website updated and easy to navigate is critical when welcoming clients to your business. You want to make it easy for potential clients to see your work, understand their investment and be able to reach you easily—on whatever platform works best for them. Here are three easy ways to make sure that your website is working for you today.
Have a great lead page. A great lead page is critical to your clients making their way into your pipeline. When you use Iris Works to manage your studio, you can set an auto-response for each type of photography that you do so that your client gets a quick reply customized to what they are looking for. It’s a great opportunity to reply to them right away AND it sets you up for a killer follow-up email once you’re ready to chat.
Pro-tip: Don’t forget to make sure that your lead page also works on mobile devices!
Share a current photo of you. Clients want to know who they’re talking to and having a current photo of yourself on your website is a great way to give them what they want. It will also make it easier for them to recognize you if you meet up for a consultation. Whether it’s a classic headshot, an action shot or a photo of you with your family or dog, choose a photo that represents you and your brand well.
Make it easy to reach you on social media. Your best way to engage with potential clients is to show them what you’re up to on a regular basis. Your website is a great place to encourage them to follow you on social media. Once you’ve made sure that your Facebook, Twitter, Instagram and Pinterest pages are up-to-date and correctly linked, make sure you’re giving your clients thoughtful and engaging content that is consistent with your brand.
What are some creative ways that you use to make sure your clients can reach you from your website? Tell us in the comments… we’d love to hear!
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