Welcome packet, how many of you out there are using them? It might seem like a daunting text to put together, but the benefits of creating them for your clients is too much to ignore. Whether you host them digitally or print them, they can be an amazing marketing tool for your business!
Here are our 3 reasons why you should be using a welcome packet for your business:
- Providing information helps set the client up for a successful session or wedding: By having the process of how a session will go, your favorite tips for your clients, how to prepare, what the post session steps will look like… You are providing your client with plenty of information to help educate them on what they can do to make their session a success. And in turn they will love their images even more! Plus you are helping set expectations of how the session will happen and what to expect after the session. Happy educated clients will make for a much happier you!
- Helps you reach your ideal client: Remember how we talked about reaching your ideal client? If you have a welcome info packet that you deliver to inquiries with your favorite images, pricing, information, and your personality spread all throughout, you will better be able to reach a client that is a better fit for you. If the packet resonates with your client, you are sure to have a client that is more connected to you and your values.
- Raises your professionalism level: By having an info packet, this will also make you look more professional to your clients. It also adds to the client’s experience, which will hopefully lead to more referrals and bigger sales for you! No I’m not saying a welcome packet will do that by itself. But if you are putting forward a higher end, professional experience across the board, your clients are more likely to return and help spread your name!
So what’s the best way to incorporate this into your business? There are a few ways you can add this in! You can create a PDF of your welcome packet that you can attach to your workflow in a studio management program like Iris. You can also host a digital magazine on sites like Issuu and send the link to your potential clients in an automated email as part of your workflow. Or you can have your welcome packet printed to hand out at initial client meetings.
If you are having trouble designing a packet yourself, download your Free Portrait Welcome Guide from us! It will come with 4 template pages that you can completely customize in Photoshop with your images and logo!
Have you added a welcome packet to your workflow? How did it impact your business? Let us know in the comments below!