How to Increase Your Blog Presence
Let’s be honest—when it comes to marketing, we’re all competing for attention. We know we have a story to tell, so why are we failing to see the results that we want to see? Strategically managing and increasing your blog presence is a great way to make sure that your story is being heard… and heard by the right people.
Here are a few things to consider when putting together a strategy to execute your message:
Content, content, content. A businessman by the name of Bill Gates was really onto something when he famously said, “Content is king.” It’s up to you to show your value. Create exciting content to position yourself as an expert in your field and use your own secret sauce to back it up. Your audience will want to hear more.
Grab them by the headline. Get their attention. Make them curious. A killer headline will convince your reader that they must click through to your blog post. No matter how great it is, your blog post will never get the clicks it deserves without a commanding headline.
Find your people… and show them the love. Don’t forget that blogging is a conversation. Once you’ve found your audience, work like heck to grow the relationship: like their posts, reply to their comments, give them feedback. Doing so will keep your readers happy, engaged—and sharing!
Do you know about QUORA? It’s a great tool to learn more about what questions are being asked—and more importantly what questions you can answer—in your industry.
Show Up. You know the drill….you get five great blog posts from your favorite site in one week. And then it’s crickets. The worst, right? Don’t be that guy. Create a blogging schedule and stick to it. Your readers will look forward to what you have to say.
Knock knock. Who’s there? Know your audience. The more you know about who you’re talking to, where they are receiving your message, when they’re paying the most attention and how they’re listening, the better you can craft a message that resonates with your readers.
“Have you seen this post?” You know you’ve got the good stuff, so give your readers the tools they need to share it. Integrating social media sharing tools into your content areas will have your readers clicking away and spreading your message to even more potential clients.
Exhale. At the end of the day, understand your goals. Diligently work toward them. We get it. It’s hard. You’re doing great. Just focus on quality, authentic, content that you share strategically and you’ll be where you want to be in no time.
What have you found to be the most effective ways to grow your blog presence? Tell us in the comments below!