Black Friday is one of the biggest shopping days of the year — and it’s not just for big-box stores. For photographers, it’s an opportunity to offer irresistible deals that attract both new and repeat clients. The key to success is making sure your specials are not only enticing but also well-managed from promotion to booking.

With Iris Works, you can create, promote, and track your Black Friday offers all in one place, ensuring a smooth experience for you and your clients.

Design an Offer Clients Can’t Ignore

Before setting up your campaign, decide what type of Black Friday special will resonate most with your audience. Some ideas include:

• Discounted session fees
  
  
• Bonus print credits with booking
  
  
• Gift certificates with added value
  
  
• Limited-edition mini sessions
  
  

Consider bundling services or offering an upgrade that feels like a special treat. The goal is to create something that sparks urgency and excitement.

Set Up a Dedicated Booking Calendar

In Iris Works, create a separate booking calendar just for your Black Friday deal.

• Clearly label it with the offer name and details.
  
  
• Limit the available slots or set an expiration date to create urgency.
  
  
• Attach the appropriate contract and invoice so everything is handled at booking.
  

Promote with Email Marketing and Social Posts

Use Iris Works’ Email Campaigns to send a launch announcement to your client list. Include:

• A bold subject line announcing your Black Friday offer
  
  
• Eye-catching images or graphics
  
  
• A clear explanation of the deal
  
  
• A direct link to your booking calendar
  
  

You can also schedule a follow-up campaign for “Last Chance” reminders to push final bookings. Pair this with social media posts that link to your Iris Works booking page.

Automate Client Follow-Up

Once a client books, a pre-built Iris Works Workflow can send an automated confirmation, prep guide, and reminder emails. This keeps communication consistent while freeing you from sending messages manually.

Turn Black Friday into Your Biggest Sales Day of the Year

By combining a well-thought-out offer with Iris Works’ booking, email, and workflow tools, you can create a seamless experience that fills your calendar and boosts revenue — without adding chaos to your holiday season.