Now that we’re over the halfway point of summer, it’s time to start thinking about those epic fall mini-sessions that you’re going to have. It feels crazy, but getting started now and creating a good buzz will ensure that you’ll head into fall with a packed calendar of your ideal clients.
Over the years we’ve had so many amazing professionals come to us and tell us that the number one issue in their business is scheduling. Having a mini session scheduler to keep track of everything is key because when your schedule fills up, you’ll realize how easy it is to miss appointments and that’s bad for your reputation.
A few things to think about while you start to formulate your plan:
Keep them mini. You never want your mini-sessions to be a lower priced version of your regular session. If you do that, no one will ever want to pay full price, right? It’s a good idea to limit your spots and maybe sweeten the deal with a special mini-session only product. Focus on one outfit and one location only. The trick here is to maintain the value of your full-length sessions by making these a quicky version. Using new and exciting mini session theme ideas is a great way to draw attention to your mini session without making it seem like a quicker version of the full session.
Don’t wait; be deliberate. You want to give yourself enough time to market your mini-sessions well. Don’t try to throw together a mini-session offering a week before. Give yourself time to post and build interest. Whether it’s target Facebook posts, a campaign for repeat clients or cross-promoting with a local business, plan it out and make it happen. Making use of social media helps keep you in front of your ideal clients at all times.
PRO-TIP: Set up a Facebook group for your clients. Give them advance notice and first opportunity to get in on the deal!
Get them prepared. In order for the time to be used to the maximum potential, it’s important to educate your clients and make sure they are well-prepared before the session. Create a mini-session guide with tips and information to give them before the session. This can include things such as the theme for the setup, how to plan their outfits (and remind them that they only get one), what to expect during the session, when to arrive, etc. This way you can eliminate any miscommunication and stress ahead of time. Canva is a great resource to whip this up in a jiffy. With Canva, you can create mission-session informational packets for free and hand them out during each session. You can incorporate your mini session theme ideas into your branding with the wide variety of images available on Canva. You’ll also save time by having less texts and phone calls to answer because you answered everything in the info packet!
Help them buy. An in-person ordering session is ideal once the session is over. Walking your clients through the ordering process step-by-step provides an added value to your services and will help them make their decisions easier… and help increase your revenue from each session.
PRO-TIP: If you are unable to do in-person sales, try uploading them to a great gallery system like ShootProof to send to your clients! You can have a fully branded gallery and sell prints easily through your favorite lab. Not to mention, Iris is fully integrated with ShootProof, so you can make this magic happen within your automated workflow! We’re not only making your business more organized but we’re making it easier for your clients too. It’s the best of both worlds!
What’s your best strategy for rocking your mini-sessions? We’d love to know. Hop over to our Facebook Community and share what works for you while also seeing what other professionals in the community are doing. Share, network, and grow together with other like-minded people!
Did you know that Iris Works + Booking will make your mini-session process a dream? We’ll help make the process easy for you so clients can simply choose an available time slot on your calendar, sign the contract, pay their deposit, and show up on the date and time. All the while you can send them reminders, tips, location info, and the complete gallery all in one place. Ready to learn more? Start your FREE TRIAL NOW and schedule a 1:1 walk-through with our team!
BONUS DID YOU KNOW: Iris offers free migration from your existing system. If you’re ready to make the move, but are overwhelmed by making a change… let us help you. Learn more about how easy the process is HERE.