The holiday season is exciting for photographers — it’s also one of the busiest and most overwhelming times of the year. Between managing session bookings, responding to inquiries, and delivering final galleries, it’s easy to feel buried in messages. The solution? Setting up a communication system that keeps your inbox manageable and your clients informed without requiring you to be “always on.”

Iris Works makes it possible to automate responses, organize inquiries, and deliver information at exactly the right time.

Create an Efficient Inquiry Process

Start by ensuring every inquiry goes through a consistent channel.

• Use the Lead Contact Form in Iris Works on your website or social media to capture all essential details.
  
  
• Set up automatic lead assignments so inquiries are never lost in your email inbox.
  
  

Once the form is submitted, an automated thank-you message can go out immediately, letting clients know when they can expect a response.

Automate Common Responses

In Iris Works, build Email Templates for common holiday questions such as:

• Pricing for mini sessions
  
  
• Turnaround times for galleries
  
  
• Available holiday dates
  
  

These templates can be used in Workflows so the right information goes out without you having to send it manually every time.

Keep Clients on Track with Workflows

Workflows are especially powerful for reducing back-and-forth during busy months. You can schedule:

• A booking confirmation with session details
  
  
• A prep guide sent a week before the session
  
  
• Reminder emails and texts two days before the shoot
  
  
• A thank-you message with a gallery link after the session
  
  

By setting this up ahead of time, every client receives consistent communication, and you have fewer urgent emails to answer.

Use Booking Calendars to Reduce Scheduling Questions

A well-structured Booking Calendar in Iris Works eliminates most “Are you available?” emails.

• Include session details, location, and price right on the booking page.
  
  
• Require payment and contract signing at booking so everything is finalized without extra steps.
  
  

Stay Calm and Connected This Holiday Season

The more organized your communication, the more time you’ll have to focus on delivering beautiful images instead of fielding repetitive questions. With Iris Works’ automation tools, you can keep clients informed, reduce stress, and enjoy a smoother holiday season from start to finish