Use Email Campaigns to Fill Your Calendar Early
One of the best ways to kick off your holiday marketing is with an early-bird campaign to your past clients. Iris Works lets you send beautifully branded emails to your entire list or target specific groups (like mini session families from last year).
You can:
- Announce holiday mini sessions with a “book now” link
- Offer early access to VIPs
- Include gift card promotions
- Share gallery deadlines for holiday delivery
Schedule these emails in advance so you can promote on autopilot.
Create a Booking Calendar Just for Holiday Sessions
Instead of manually scheduling every session, set up a
custom booking calendar in Iris. You can:
- Offer specific dates and times
- Require a deposit
- Automatically send contracts and invoices
- Attach session prep guides or questionnaires with a workflow
This helps you streamline the booking process and gives clients a smooth, professional experience.
Automate Reminders and Follow-Ups
Once people are booked, you don’t want to spend your season chasing them down. Set up a holiday workflow in Iris that sends:
- Session reminders
- What-to-wear tips
- Gallery delivery notices
- Review or referral requests
You can reuse this same system year after year with just a few small updates.
Promote Gift Cards and Print Products
The holidays are the perfect time to boost sales with digital gift cards and print product reminders. Use Iris to send an email campaign focused on:
- Last-minute gift ideas
- Print deadlines for Christmas delivery
- Special holiday discounts or bundled packages
Add a personal message and a clear call-to-action to make it easy for clients to click and shop.
Wrap It Up with Confidence
Marketing for the holidays doesn’t have to feel overwhelming. With Iris Works, you can plan ahead, automate the details, and focus on what you love—capturing joyful moments.
Get your
campaigns drafted, workflows ready, and booking pages prepped now. When the season hits, you’ll be more than ready.
