The Iris Blog
Your resource for industry tips, guest pieces,
best practices and feature information.
Using hashtags to increase engagement
If hashtags are something that you typically shy away from on Instagram, you are missing out on a chance to have your work seen by an entirely new audience. Using hashtags gives users a way to search you out based on their interests, giving you a chance to connect...
Release Notes: May 27, 2020
It's been a few weeks, but we're back with the 6th issue of Release Notes! The purpose of this series is to try to give a little more insight into what the software development team accomplishes. On a biweekly basis, we share what new features, enhancements, and fixes...
Three easy ways to up your website game
Keeping your website updated and easy to navigate is critical when welcoming clients to your business. You want to make it easy for potential clients to see your work, understand their investment and be able to reach you easily—on whatever platform works best for...
Double your growth with referrals
The math is simple: one referral from each client will double your business. Referrals are essential to any growing business, and there are three things we know for sure: Referrals are pre-qualified clients and are far more likely to meet your definition of “ideal”...
What is a pod and is joining one right for you
Let’s take a moment and talk about pods. And no - we aren’t talking about podcasts.Have you ever been asked to join a photography or creative pod? Never heard of these before? A pod is a small group of photographers or creatives (videographers, make up artists, hair...
How to standout with your Instagram bio and pull clients in
In the ever-changing world of Instagram, it’s important to STAND OUT. The very first thing people are going to check out is your Instagram bio and you want it to grab their attention and draw them into the story that you’re telling. It seems simple, but knocking this...
Release Notes: April 27, 2020
Welcome to our 5th issue of Release Notes, where we try to give a little more insight into what the software development team accomplishes. On a biweekly basis, we share what new features, enhancements, and fixes have been completed over the previous two weeks. We...
Grow and nurture your client base with a facebook group
Let’s chat about growing and nurturing your client base! Facebook groups can be an untapped resource for small businesses in the social media world. You can use a theme to create a community among your clients and help nurture that relationship in an entirely...
6 Tips to Make Blogging Easier
Oh, the ever-daunting task of BLOGGING. Of course, it’s critical. After all, it’s how photographers showcase their work. The trick is to figure out how to make it a little less painful. Here are 6 tips to make blogging less painful: Schedule time As small business...
