You are an expert in your field. You take amazing photos using great gear and people love your work. But how do you automate your process to close the deal and take your expert-level customer service up a notch? Let’s get real. The first thing you need to do is identify your ideal client (or…

The math is simple: one referral from each client will double your business. Referrals are essential to any growing business, and there are three things we know for sure: Referrals are pre-qualified clients and are far more likely to meet your definition of “ideal” Referrals have a lower acquisition cost and are likely to be…

Questionnaires are one of the most important things you can do before a wedding day with your clients! Not only do they save you time, but you will head to that final meeting armed and prepared with everything you need to know to knock their socks off with your killer customer service. Here are some…

In the ever-changing world of Instagram, it’s important to STAND OUT. The very first thing people are going to check out is your Instagram bio and you want it to grab their attention and draw them into the story that you’re telling. It seems simple, but knocking this out of the park will go along…

It’s easy to get settled into a routine, but no one ever got better by doing the exact same things. We all have our flow at a session, right? We know how to make brides feel calm and how to make toddlers crack up and how to make boudoir clients feel sexy… but what are…

Let’s get you started! A member of our customer success team will be able to quickly migrate your existing client data, workflows, contracts, questionnaires, invoice settings and more over to Iris. Once you’re all set up set-up, we’ll have them hold your hand and be available to answer any questions you may have. We’ll handle everything…

Let’s talk questionnaires. We know that sharing a questionnaire (or two… or three) with your clients along the way can greatly impact their overall experience with you. Knowing as much as possible about them, their families, their insecurities and what they’re ultimately hoping for in their session will help you nail your time with them…

Customer service is the name of the game. Whether you’re running a photography empire or a brand-new business, you need to live and die by your customer service practices. Giving clients a connection to your brand will make them feel loved and taken care of. There’s nothing that will turn a client into an evangelist…

It has happened to all of us. You get that client inquiry, but something just seem “off”. While you can’t quite put your finger on it, something deep down tells you this person might be a problem. These are “red flag” clients and they are something you always want to watch out for. Here are…

Facebook groups can be an untapped resource for small businesses in the social media world. You can use theme to create a community among your clients and help nurture that relationship in an entirely different space. Let’s face it – our Facebook business pages are getting harder and harder to be seen without paying for…